2024 Fujitsu SX Survey: Accelerating Sustainability Transformation with AI
Report | 2024-08-02
In the face of rapid technological advancements, businesses and society are undergoing significant transformations. At the same time, addressing sustainability issues such as geopolitical tensions and climate change remains a critical management challenge. Additionally, the current business environment is rapidly evolving due to advancements in AI.
Given this context, and to build on findings from the earlier Sustainability Transformation survey - "Charting a course for change", Fujitsu conducted an additional survey in January 2024, targeting 800 CxOs from 15 countries. The aim was to understand the current state of AI utilization in organizations and how technologies represented by AI are impacting corporate Sustainability Transformation.
This report compiles insights from the survey and proposes actions that management should take now to successfully leverage digital technologies, centered around AI, for Sustainability Transformation.
To accelerate your Sustainability Transformation, we encourage you to download and utilize this report.
Key findings
1. The management will strengthen their AI initiatives
76% of organizations ranked AI among the top 5 priorities in their Digital Transformation. Almost 90% responded that they plan to increase investment in AI compared to last year. Many organizations are now ramping up their engagement with AI and increasing their AI usage.
88 %
Business leaders who responded that they will strengthen AI investments this year
2. Major expansion of AI use in the next three years
AI is used predominantly for improving efficiency in business support, automation of customer service and handling of routine tasks. However, over the next three years, around 80% of organizations aim to use AI for complex decision-making, including the enhancement of product and service functions and management decision support, both previously difficult to achieve with AI.
Business leaders believe that people will use AI to unlock their creativity, creating a future where people and AI collaborate.
Survey respondent
"We're also using AI to design our own AI products, with AI probably now the number one hot topic in our industry. We have created a detailed 5 to 10 year plan for our AI initiatives, with AI now at the heart of our strategic planning."
Chief Digital Officer, Manufacturing, USA
3. Many organizations in the early stages of AI introduction
While business leaders recognize the importance of using AI, there are challenges when introducing it. As a result, the level of AI adoption and progress varies significantly between organizations.
According to our survey, around 40% of organizations have not yet developed a organization-wide AI strategy for AI. On the other hand, nearly half of the organizations have determined their organization-wide strategy and are developing guidelines. As few as around 10% have committed resources to data, technology infrastructure and human resources based on a organization-wide AI strategy and guidelines.
12 %
Business leaders who responded that based on their AI strategy and usage guidelines, their organization builds resources to use AI
4. Efforts in AI and Digital Transformation will lead to the success of Sustainability Transformation
63% of business leaders think that the increased use of AI will contribute to the success of both digital and Sustainability Transformation. 76% of business leaders think that Digital Transformation will contribute to the success of their Sustainability Transformation.
In fact, organizations that have successfully delivered financial and non-financial outcomes through their Sustainability Transformation have typically increased their investment in AI and are actively using AI across their organizations.
63 %
Business leaders who responded that strengthening the use of AI will contribute to the success of Sustainability Transformation
Strengthening the use of digital technologies centered around AI and utilizing them for Sustainability Transformation will lead to the success of Sustainability Transformation.
Please download and utilize the report for more details.
2024 Fujitsu SX Survey
Accelerating Sustainability Transformation with AI
Practical insights for C-level executives
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