Generative AI: What does it take to succeed with implementation

Generative AI offers tremendous opportunities for productivity and innovation gains. But as the initial hype subsides, the costs of implementation and the challenges of operational change become more apparent as well. Business leaders must decide from the outset what role they want generative AI to play in their organizations and develop a coherent AI strategy. Do they want to experiment with out-of-the-box solutions to prepare for AI assistants that will soon be available on all major platforms? Or do they want to add more value by significantly automating business functions, perhaps even including new external customer services? Or could AI even play a role in the development of dynamic knowledge bases, strategic management support and the discovery of new business models? In the following article, we will show what's needed for each implementation level and describe the necessary strategic steps.