AI, Quantum and the Promise of Net Positive Supply Chains
Report|2024-12-06
7 minute read
New technologies empowering advanced data management and modelling are the key to supply chain resilience, smarter use of resources, and environmental performance.
This article will provide a comprehensive overview of how data and technology are being used across supply chains and improving resilience.
*This content was originally published by Economist Impact and is published here under the permission.
Reducing supply-chain emissions is vital if the world is to meet its net-zero commitments. According to research by the World Economic Forum and Boston Consulting Group (BCG), just eight supply chains are responsible for 50% of global emissions, and scope 3 accounts for, on average, 75% of companies' emissions.
Unsurprisingly, supply-chain emissions are coming under increased scrutiny. Scope 3 reporting – which measures emissions throughout a company’s supply chain – is currently voluntary in much of the world. In July 2024, however, the EU’s Corporate Sustainability Due Diligence Directive came into force, requiring EU and non-EU companies operating within the EU to conduct environmental and human rights due diligence across their operations and value chains.
Many companies are already going beyond the obligations laid down by regulation and are adopting a far-reaching “Net Positive” approach to supply chains, committing themselves to making a positive impact on the well-being of people and the planet that outweighs any negative impact.
Paul Polman, the former CEO of Unilever, has been a key champion of Net Positive thinking and action, and is the co-author of Net Positive: How Courageous Companies Thrive by Giving More Than They Take, published in 2021. Speaking in October 2024 at Economist Impact’s Countdown to COP29 event, Mr Polman laid out the key priorities for businesses with ambitions to become Net Positive.
“Take responsibility for your total impact in the world,” he said. “Run your business for multiple stakeholders. If you want to be around long-term, be sure that all your stakeholders are satisfied. These are the characteristics of Net Positive companies.”
Mr.Polman insisted that a commitment to becoming Net Positive will pay commercial dividends. “We can show that companies that operate this philosophy are seeing significantly higher returns, that the economic forces are increasingly driving you that way.”
Fujitsu has been an early adopter of that Net Positive vision. “As Fujitsu strives towards becoming Net Positive,” says Takashi Yamanishi, the company’s Corporate Executive Officer, EVP, CSSO (Chief Sustainability & Supply Chain Officer), “we seek to reduce the negative impact from our operations and we endeavour to contribute more back into society, communities and the environment.”
Digitisation and the drive towards Net Positive supply chains
Building a sustainable and responsible supply chain is critical to Fujitsu’s Net Positive commitments, explains Mr Yamanishi. “At a minimum, we comply with labour standards in each country we operate. We’ve incorporated human rights into our business principles and practices. And we have a worldwide, diversified pool of suppliers. Other measures to track progress include making our cloud services more energy-efficient; expanding the research into and use of renewable energy sources; and ensuring data security and a commitment to continuous improvements and automation, for example by adopting the use of AI in improving demand planning and forecasting.”
Mr Yamanishi insists that increasing supply-chain resilience and sustainability go hand in hand. And Fujitsu has created Fujitsu Uvance to help companies to make that necessary shift, offering customers a range of strategies and solutions to achieve Net Positive.
Nathalie Struck, head of sustainability services at Fujitsu, explains that the drive towards Net Positive supply chains “starts by optimising products and development, improving resource efficiency by using low-carbon inputs, stripping out waste and maximising circularity”. But, she adds, delivering Net Positive resilience goes much further, focusing on supplier diversification, health and safety, reskilling and upskilling, employee engagement, and sharing best practices.
Driving towards Net Positive supply chain
Visibility is key to delivering sustainability through “creating a full awareness of risk management and transparency”, insists Ms Struck. This highlights “the potential impact any social, economic or environmental risk can have on a supply chain”. And, she adds, digitisation is essential for actionable oversight. “IoT gives us more granular visibility, while the combination of AI and high-performance computing (HPC) can handle higher volumes of more diverse data.”
Ms Struck points out that Fujitsu is investigating many areas in which AI can transform supply chains and radically reduce waste, through enhancing products and services, demand forecasting, supplier risk management, production planning and route optimisation.
Making supply chains more sustainable
Working with Toridoll Holdings, a Japanese restaurant chain, Fujitsu has developed an AI Demand Forecasting Solution that helps to reduce food waste, as well as energy and water consumption. This solution predicts daily customer traffic and sales patterns by store, based on corporate data, store performance, in-store promotions, and the weather. Toridoll Holdings can now aim to optimise its stock levels and understand in advance how long it will need to run its boiling ovens for, how much water will be consumed and what staffing levels are required.
Ms Struck believes that the Toridoll model can be used to optimise supply chains and that, with increasingly advanced AI and HPC, these models will become even more precise.
Fujitsu is also helping to improve end-to-end visibility in supply chains, says Ms Struck. TexTracer, a retail supply-chain data provider, “provides its retailer customers with a Fujitsu platform that visualises upstream and downstream supply-chain data, and provides sustainability metrics,” she explains.
TexTracer makes it possible to track the life cycle of individual garments. By using a simple QR code, a customer can scan a piece of clothing to reveal where the material was sourced from; how far it travelled to be spun, knitted and dyed; who transported it; and where it was originally imported to before it reached the shop floor, ready for purchase.
Ms Struck advocates use of the platform in other supply chains, “to add a layer of transparency and accountability. It can also show that the data has not been manipulated. It’s a blockchain solution that allows users to trace data back to its source.”
The problem-solving promise of quantum
From sourcing raw materials to final products on retailers’ shelves, supply chains are huge and fragmented. And they must be optimised for multiple, diverse and competing objectives – from achieving environmental, social and governance (ESG) goals to optimising trade finance agreements. Although traditional computing improves supply-chain performance, quantum computing has the potential to take on more complex challenges and radically redefine supply-chain optimisation.
“Quantum computing is good at solving multi-objective optimisation problems,” explains Ellen Devereux, quantum computing consultant at Fujitsu. “The more variables there are, the better the opportunity for optimisation with quantum technology becomes.” Although a commercially available, fault-tolerant quantum computer may still be some years away, supply chains are already benefiting from quantum approaches to optimisation. Quantum-inspired technologies can solve the same optimisation problems, using digital solvers based on the Quadratic Unconstrained Binary Optimisation algorithm (QUBO), a mathematical method that addresses complex supply-chain challenges. Fujitsu has used advanced QUBO solvers to eliminate a range of supply-chain pain points, including warehouse picking, traffic flow optimisation across the Port of Hamburg and last-mile delivery for Japan Post Office.
Common purpose and shared data
Fahian Huq, professor in operations and supply-chain management at Alliance Manchester Business School, sounds a note of caution. “While digitisation can improve supply-chain fragility and reduce risk, it’s not a silver bullet. There are many implementation challenges. One is the digital divide. Many supply chains start in developing countries where there are significant skills shortages, and we must bridge this gap. Similarly, smaller organisations may not have the budgets or skills to digitise.”
One way in which Fujitsu is working to bridge the digital divide is to make it easier for different organisations to share data across the supply chain. Good-quality data are the foundation for digitisation, AI and quantum solutions. Providing data access to all stakeholders removes a significant barrier to digitisation for smaller players.
Recently, closed-community data sharing has emerged, where a handful of organisations share data. Ms Struck explains that Fujitsu’s vision is to scale these small communities into larger data spaces. “The objective is to make community data available to many more participants, through a centralised and dynamic data platform.”
Advancing Net Positive
New regulation and increased consumer (and investor) demand for more sustainable options are accelerating the drive towards Net Positive. Although companies understand the need to transform production and supply chains, many are unsure where to begin or fear that ESG commitments will act as a drag on productivity and growth.
Fujitsu, however, insists that technology and digitisation are the key to meeting sustainability goals and increasing growth. Working with Economist Impact, Fujitsu has developed the Advancing Net Positive programme. This includes new research into how far companies have moved to apply new technologies, including AI, to create positive social and environmental impact.
Launching early next year, Advancing Net Positive will also offer a self-assessment tool to help businesses better understand and map their sustainability progress. It will benchmark this progress against a company’s sector or industry, as well as unlocking inspiration and insight into the tools, technology and strategies that can advance its drive towards Net Positive.
“Achieving Net Positive is beyond a business obligation,” Mr Yamanishi points out. “It is an opportunity for growth, meeting financial and non-financial indicators – for building a more prosperous and more interconnected world.”
*This content was originally published by Economist Impact and is published here under the permission.
Takashi Yamanishi
EVP CSSO (Chief Sustainability & Supply Chain Officer), Fujitsu Limited
Takashi Yamanishi joined Fujitsu in 1989, with his primary focus being procurement from global vendors in areas such as software and semiconductors. He oversaw the global integration of procurement and supply chain management organizations as General Manager of the Global Supply Chain Division in 2018. Afterwards, in parallel with the shift to services within the business portfolio, he helped strengthen alliances with key partners while reforming procurement and supply chains. He assumed his current position in 2024.
Nathalie Struck
Head of Sustainability Services at Fujitsu
Nathalie Struck joined Fujitsu in 2012 after graduating from university. Starting with roles in sales, specializing in client computing devices and datacenter solutions, she developed a keen interest in sales go-to-market strategies. This led to a European role in sales operations in 2017, which she later oversaw for the Western European region. Transitioning to lead Business Operations for the same region, she aligned her work with one of her core passions: sustainability. As of 2023, Nathalie Struck serves as the Head of Sustainability Services, guiding customers on their sustainability journeys and championing digital transformation as a catalyst for sustainable innovation.
Ellen Devereux
Quantum Computing Consultant at Fujitsu
Ellen Devereux advises customers on quantum computing applications for business while contributing to Fujitsu’s quantum computing capabilities. Alongside her role, she is pursuing a PhD at the University of Warwick, focusing on algorithms for quantum computers with applications beyond finance and pharmaceuticals.
Since joining Fujitsu, Ellen has led high-profile projects, including serving as technical lead for a space debris removal initiative with the UK Space Agency. Previously, she worked as a research analyst at the Culham Centre for Fusion Energy and holds an MPhys from the University of Bath.
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